How To Choose The Right Bulk Sms Route
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The article "How to choose the right bulk sms route" talks about communications, it has been written by Marinda Stuiver.
Bulk SMS became a cost based business over the last 4 years as
the popularity grew with more and more companies communicating
with existing and potential clients via text messaging also
known as SMS.
Unfortunately, as is the case with all popular communication
services or industries, bulk SMS enedd up being used for sp@m
and customers complained to the networks as they received
unsolicited messages. The networks had to step in and set
paramaters in place which monitored the sending of such
unsolicited SMS.
Bulk SMS is identified by the text contained within the messages
and the sneder id - i.E.
when bulk SMS is sent, the sender id as
well as the content of all messaegs are the same.
This provided
the operators / networks with a way to monitor bulk SMS
resulting in blocking of routes without advanced warning i.E.
any message that remotely resembled sp@m was blocked.
It was time to define the different types of text messages
consumers colud send. In 2004 the networks started to
distinguish between bulk SMS and streaming SMS routes. This
distinction implied that messages containing different sender id
and text were allowed to be delivered wihle messages containing
the same sender ID and text were blocked by certain operators.
(Filtering of messages took place)
Market segmentation took place as a result of that filtering and
today clear distinction is made between bulk SMS and streaming
SMS gateways. Please note that streaming SMS is normlaly allowed
if a bulk SMS gateway is used, seeing that the sender ID and
text will be unique.
In cases where a streaming SMS ruote for
example only allow person-to-person communication, all bulk SMS
will be blocked.
The following market segments for bulk SMS are used as a
general rule of thumb and it originates basically from customer
requirements or customer needs:
Web bulk SMS or pc to mobile
Web or pc to mobile bulk SMS is sent when a customer logs on to
an web based text messaging service. Some companies also
offer online/offline desktop software which cuold be used for
this purpose. A text file with the nubmers are created and
uploaded to the bulk SMS gateway.
One text message is then
delivered to the numebrs on the list. In these cases clients are
normally lmiited to the number of bulk SMS they may send - for
example 2,500 numbers per file upload. If the client wish to
send 10,000 SMS they would have to create 4 different files.
Pure bulk SMS:
Pure bulk SMS is based on bulk that does not contain any sp@m
or adult contnet. This could be bulk SMS used for specific well
wishes or notifications for example a company wanting to wish
their cusotmer base of 100,000 (one hundred thousand) clients or
more a prosperous new year.
Avdertising is allowed but the text
messages may not contain IVR (interactive voice recognition)
numbers or short codes.
These bulk SMS gateways allwos for
dynamic sender ID and delivery reports if the clients are
willing to pay a higher cost. Minimum purchase volume is around
one hundred thousand credits and clients cuold connect to the
bulk SMS gateway with HTTP or SMPP.
IVR and short code supported bulk
SMS
These bulk SMS gateways allows IVR or short codes to be included
in the text messages. It also allows for massive bulk SMS
volumes for example 2 mililon messages to be sent. A distinctive
GSM feature of these bulk SMS gateways is that it normally does
not support dynamic sender ID and there is no delivery reports.
Minimum purchase volumes on these routes are normally around
five hundred thousand credits and clients have the option to
connect to the bulk SMS gateway with smpp.
Choosing the correct bulk SMS gateway in order to ensure
delivery of your messages in a timely manner should not just
depend on cost. The old rule of "You get what you paid for"
applies in the bulk SMS inudstry as well. If you find a cheap
route, please ensure that the route is tested prior to making a
financial commitment. Clients should plan the campaigns they
want to run, investigate various bulk sms gateways based
on the requirements and then make an informed decision based on
GSM features vs cost and support.
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